Digital photography has
become an integral part of TopGear. It has given you a very effective
marketing tool and has enhanced the presentation of Customer Brochures,
Auction Brochures and Websites. We at Fasttrac thought it may be a good
idea to let you in on a few quick tips to help enhance the quality of
pictures that you use - another step forward !
Few Simple Tips can make all the difference
has come of age in terms of technology available and a little care can
help you get near-professional results.
to popular belief, a bright sunny day may not be the best to take
pictures of your vehicles. This is due to the fact that the body
paintwork is a high-gloss surface and bright surroundings create
multiple reflections on the body, thereby creating high contrast
differentials on the resulting image.
overcast day with sufficient diffused light may be most ideal.
of the vehicle and the camera angle should also be given due
consideration. Right position and angle can help eliminate reflections.
Low camera positions should be avoided.
of the picture should be chosen with care. A white wall behind the
vehicle may not be the best choice, as usually thought.
backdrops add life to your pictures and should be used wherever
there is no option available but a wall, its best if it is painted in a
neutral color in Matt finish (Glossy surface is a BIG NO!)
How many photos per vehicle ?
it is purely a matter of personal preference and requirement, we feel
that 4 shots per vehicle do normally suffice.
Dead-Front shots unless the idea is to highlight the unique frontal
features of the vehicle. Usually an angular shot covering the front and
the Right side of the vehicle is a good idea.
interior dash shot can be best taken with vehicle parked in shade. Push
the driver seat-back towards the rear, get into the rear left seat and
take an angular shot of the dash with camera flash turned on.
of picture resolution is primarily dependent on end-usage. Recommended
resolution settings for common usage under TopGear are :
800 x 600 for use with Customer Brochures, Auction Catalogues etc
640 x 480 for upload to Websites.
pictures are not recommended for upload to Websites as they would tend
to slow down the browsers of visitors to your site on the web.
Framing is highly critical to achieving good results. The vehicle or the
area being photographed should fill the picture frame as much as
possible and should be centered in the frame. Long shots (pictures taken
from a distance) tend to divert the attention of the viewer from the
main subject to the surroundings.
low angle shots should be avoided. It is best to keep the camera
slightly below the normal line-of-sight.